The Federation of British International Schools in Asia.

Admissions Manager Regents International School Pattaya

Name of school: Regent's International School, Pattaya
Country: Thailand
Deadline: 12th June 2013

Job Family

The Regent’s School Pattaya

Job Title

Admissions Manager

Job Purpose

The Admissions Manager will be accountable for driving the admissions programmes and processes for the Regents School Pattaya to increase visits and applications from prospective students and their families.

 

The Admissions Manager will take responsibility for delivering a first class user experience and assist families as they make the important decision of where to educate their children.

Reporting to:

Head of Admissions and Marketing

Direct Reports:

Admissions Coordinator

Other Key Relationships

Communications and Marketing Team

Family Liaison

All teaching, boarding and pastoral staff

Package:

 

Negotiable with the successful candidate

Key Result Areas

Measures of Performance

Strategic / Planning

§  Assist with the development and evaluation of admissions strategies for the school to deliver business goals and enhance relationships with key stakeholders.

§  Lead the development, implementation and evaluation of the action plans to deliver the admissions strategies

§  Work with key stakeholders to ensure delivery of the admissions strategy consistently throughout the school

 

§  Admissions strategy and annual plan is in place

 

Admissions

§  Deliver a first class, individualised admissions process from enquiry to application including the admissions tours

§  Ensure the admissions processes are intuitive and seamless for the prospective families and students

§  Ensure all members of the school community understands and fulfills their admissions responsibilities

§  Ensure the admissions team understands their responsibilities and  provides an exceptional user experience for prospective families throughout the admissions process

§  Organise the efficient running of entrance assessments, scholarship examinations and other activities associated with the admission process

§  Ensure that applications adhere to school admissions policies and procedures

 

§  Visits to starters conversions rates

§  Increase in word of mouth enquiries

Customer Service

§  Work in partnership with the Head of Admissions and Marketing to implement Nord Anglia Education’s customer service standards that deliver an exceptional user experience

§  Ensure families receive professional support, guidance and expert advice across the full admissions process

§  Liaise with marketing colleagues to ensure marketing communications are dispatched in a timely fashion

 

§  Increase in word of mouth enquiries

Brand Management

§  To help ensure the school look and feel meets the Nord Anglia Education standard

§  Ensure the Admissions team are fully aware of their responsibilities as school ambassadors and at all times demonstrate associated behaviors 

§  Represent the school at conferences and exhibitions as required by the Head of Admissions & Marketing

 

§  Brand compliance

§  Increase in brand recognition

Competitor Analysis

§  With the Communications & Marketing Manager, develop good understanding of the international schools market in Pattaya, the Eastern Seaboard, and Thailand covering marketing proposition, collateral, student numbers other performance criteria, as required

 

§  Database of international schools market information maintained

 

Research and data management

§  Work across the school to ensure the Regents School Pattaya is a data rich organisation

§  Ensure accurate and meaningful data is maintained on prospective pupils, parents, agents and others

§  Ensure the Admissions Office complies with its responsibilities to maintain the confidentiality of prospective parents and pupils.

§  Prepare timely reports including both statistics and narrative on admissions activities

 

§  Regular reports and analysis

§  Database of local market information maintained

Staff Management

§  Manage and develop the Admissions Team

 

Relationship Management

·         Assist the Head of Admissions & Marketing to build positive relationships with agents, feeder schools, corporate contacts and others

 

Other

§  To be an active and enthusiastic member of the team

§  Monitor admissions best practice from across the sector and act as a conduit for its introduction to The Regent’s School

 

 


 

 

Person Specification

Qualifications/Training

 

Degree

Desirable

Experience

 

Proven track record with at least three years in a customer facing role

Essential

Experience of converting enquiries to agreed levels and targets

Essential

Planning priorities and delivering against agreed service levels and targets

Desirable

Experience of enhancing ‘the user experience’ 

Desirable

Experience of creating a customer focused culture

Desirable

Managing and developing staff

Desirable

Working with people from different cultures and countries

Desirable

Familiar with the National Curriculum of England and the IB Diploma

Desirable

Experience of working within a school or university admissions function

Desirable

Skills

 

Excellent communications skills, particularly written and spoken English

Essential

Ability to prioritise and deliver against agreed service levels and targets

Essential

High level of interpersonal skills

Essential

High level of networking and relationship building skills

Essential

Natural flair for adapting and individualising the experience for each customer / family

Essential

Data analysis and presentation

Essential

Demonstrable negotiation and influencing skills

Desirable

Proficiency in written and spoken Thai

Desirable

High level of commercial awareness

Desirable

Personal Attributes

 

Results driven with high energy level

Essential

Highly effective communicator and influencer

Essential

Team player

Essential

Can Do attitude

Essential

Organised

Essential

Integrity

Essential

Ability to listen to others, formulate overall view and propose an individualised solution

Essential

Affinity with and interest in education

Essential

Customer focused ethos

Essential

 

 

Letter of Application and CV to be sent to Anchasa Chatsirichok at anchasa.chatsirichok@regents-pattaya.co.th by 12th June, 2013.